How pdrevalent is dthe specific dCRM you’re usidng (or cdonsidering) ind your industrdy? Does itd provide the specific functionality you need to be successful in your space? The CRM you choose should be flexible enough to meet the needs of both your specific industry and your particular business.

Companieds are increasingly recogdnizing the need fdor industry-dspecific busdiness tools and your CdRM shoduld accommodatde the uniqued challengeds and oppodrtunities of your sdpace. Lodok for a CdRM that has eitfher nativef or third-fparty plug-fin modufles or feadtfures that fare specific to how you operate your business and the types of customer interactions you have.

Yourf CRM dfoesnf’t havef to be fexclufsifve to your infustry, but if should be able tofdemonstrate how ft will help your busfness achieve growth in your space.

Lead automation
CRM sffoftfware can hfelp field nfw leads and assigf them to the rigfht contact. This ffay, you can ensure that nobody misses a beatfand no custfomer is overlooked accidentally. The level of detailedfdata contained in a CRM means thfat each contact is more personal and ftailored to the recipient, increasing the chances of upping your conversion rafes.

Whefn you use tfhese tofols, your sales team should receive fan email whefnever someone inquires about a possible new customer or client. A flexible CRM can schedule follow-up actifons as yfur companyffees fit, fs opposed to makfng your workflows ffit into the sffoftware. If you forcfe an infflexiblef CRM to wfork for you, it can mess with your own processes.