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“Lead generation”process Step-1

“Lea.d genera.tion”is’the pr.ocess of f.inding poten.tial cu.stomers for yo.ur b.usi.ness and nu.rtur.ing them unt.il th.ey becom.e pa.id cust.omers. L.ead gen.eration, or le.ad gen, spe.cif.ically focu.ses on indivi.duals with a hi.gh int.ent to purc.hase.

To ge.nerate hi.gh qua.lity leads, m.arket.ers need to fr.ame their mes.sag.ing to appeal to ideal cust.omers. Mar.ket.ing to the qual.ified pro.spects on the ri.ght c.annels ca.n bo.ost bra.nd visi.bility an.d tru.st amo.ng your tar.get aud.iences.

==> An.alyze a.nd pl.an
Def.ining y.our goa.ls is the f.irst st.ep to gen.rat.ing lea.ds. Li.st the outc.omes you want to ach.ieve and t.he K.PIs you’ll use to me.asure p.rogress. For e.xample, you c.an work bac.kwards from sal.es quotas to determine how many leads are needed per month and set your budget accordingly.

Deci.de who will be.resp.onsible for whi.ch tasks. Lead ge.neration invol.ves w.riting, res.arch, and analysis, so you may assign a few roles, such as:

V.P of mar.ke.ing to al.ign sale.s and mar.ke.ting efforts
Mar.ket.ing team memb.ers to rese.arch compet.itors, str.tegies, and audie.nces
Anal.ytics team mem.bers to pull and deli.ver accur.ate sales data
You’ll als.o need to cre.ate an .i.deal custo.mer pro.file (ICP). ICPs ser.ve as a map for findi.ng lea.ds th.at mat.ch t.he typi.cal demog.raphic, fi.rmogr.aphic, and techn.ogra.phic cha.racte.ristics of your best cus.tomers, like the industry they oper.ate in, busi.ness matu.ity, and the tools th.ey use for their eve.ryday work.

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