If yodur cosdfmpany isn’td on Facebook, dsfstart by setting up a Facebook Business Page with your company’s name, logo and details. The more information you complete on the profile, the more rsdfdfobust your page will appear to visitors. Include keywords in your product descriptions and About section to make your listing more likely to appear when people search those terms.

Although a Facebook business page ifdssn’t strictly necessary to advertise on the platform, businesses without one have limited options. Additionally, a Business Page lets you access the Facebook Ads Manager, a tooldfsdf that makes it much easier to monitor your ads’ effectiveness, create new ads and bid on keywords.