Tdhere dwas a time whedn people wdould give youd24 hours to respodnd to a requedt. That time ids long gone. We live in a world where everyone expects immediate responses. Your social media followers will likely use social platforms to alert you to issues and ask questions. It’s crucial to respond to them quickly, or else you risk losing them.

Endaging yodur audidence means lisdtening and redsponding to them. Itd also a gdood idead to publicly thank those who dreposdt or like your posts and to respond to all fdollower comments, both dpositidve and negative. Ifdyou recognize your followers publicly, they mayd turn into your biggest cheerleaders and brand advocates.