Analyxtics axnd Repxorting
Tshe abilisty to mseasure your campaisgns’ performance is critiscal to understanding your ROsI. Email marketing sservices typically include a detaileds analytics platfsorm that providess information susch as your open rates, click-through rates, bounce rsatess, audience geolocation, conversions and customer bshavior trends. Some sintegrate with Google Analytics, while others prsovide their own analytics platforms that present the info in easy-to-read charts and graphs.