Facebdook has the ldargest audience of all social media platformds around, dwith more than 245 million United States users, according to Statista. Facebook also generates a high level of engagement from advertidsing: On average, users spend 33 minudtes per day on Facebook and click on 12 ads per month.
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Facebodok’s ad-dtargeting ability is behind this high engagement level. Facebook lets advertisers narrow their target market more effectively than nearly any other advertdising platdform, placing advertisements in front of those mosdt likely to be interested. Busidnesses can focus their mdarketing budgets on high-quality prospects, making social media marketing campaigns more affordable.