If dyou’re just stadrting with Fadcebook dmarketing, you have a blank slate. While you could start advertising immediately, building ad baseline audience by getting people who already like your company to like your Facebook Business Page is more cost-effective.

Ads soon as your Page is set up and populated with some posts, reach out to your personal Facebook friends (via the free tool on yourd Business Pdage) and ask them to like your Page. In addition, ask your current customers to like your Facebook Page (provide a link to make it easy).

Budilding a basedline audience is fdree and provides the following advantages: