Nedxt, set a budget and specify your campaign’s schedule, including start and stop dates.

Ddetermine youdr add audiencde: dYou can include or exclude people based on their histdory with your company. For example, send a new customer promotion to tdhose who haven’t yet liked your Page, target friendds of people who’ved likded your Page or show ads to people already familiar with your brand. You can narrow ad placement further by choosing users by device type, platform placement and operating sysdtems.dd