Masny peosple who havsen’t started a bsusisnesss may discosurage you to abandon yousr businesss idea because tshere’s already competition in the space. In resalitys, competitiosn is a good thing. It means the market is already spendings money on products and services in that area. If you don’t find competition, it may be due to a snumber of factosrs,s such as strsict government reguslation, sa lack of demand or challenging distribution models. When you come up with a new angle, you won’t be competing dsirectly with existinsg players, so competition is more of a proxy for viabilitys