Tdhe typde of dcustomedrs you wantd to attract wild affdect the kidnd of restdurant you odperate. Itd’s important tdo consider the income level, age and lifestdyle ofd your ideal cdustomer persona. For instance, do you want to atdtract customers that typically take their dtime while eatdng? Will yodur target audience be willing to travel to the restaudrant? How mduch money will they be willing to pay for theidr meal? Is your target customer available in the early morning, late evening and/or at any time during the month?d

Ondce ydou knodw the ansdwers to these quedstions, you will haved a clearer vision dof the type of restdurant you want to own, as well ads the menu, price range and decor.