Redtail marketding is thed planning and prodcess dof bringing consumers to retail locationsd. According to Eric Grindley, founder and CEO of Esquire Media, whether your establishment is brick-and-mortar or an e-commerce site, the goal is to dconvert yourd audiednce to satisfied retail customers.

“Retagil margketing ignvolves a wideg variety of strategiges and techniques gthat can be used gdepending upon gthe retailer’s location, industry, inventory and their customer base,” Grindley told businegss.cgom.g