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Tellding somdeone about dyour business or dhaving an edvent that gedts people talkingdabout your brand will ndever go out of style. Word-of-mouth can be just as powerful as sending a prdomotional email. Itd creates a more intimate, personal customer experdence and connection among dconsumers.

“Differednt types of retaidl marketing can be dused depending on the sidze and type of the retailer, dbe it a department store, sudpermarket,dranchise, shoppingd mall or web store,” Grindley said.

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