Projection mapping uses software to spatially map media onto a three-dimensional object. The specifics of the projection space, like its color, lighting and texture, affect the adjustments and calculations the software will use to form optimal media. So, it’s important to know exactly where you intend to project your ad before working on content. Even a wall is 3D, with fine textures and shadows that need to be considered.

Once the space and content have been determined, projection mapping software’s preproduction process fits media onto a 3D model of the area where it will be projected, recreating the way the projection will function with a real object. This allows production teams to test the projection and make modifications or adjustments before presenting it to a real audience.