Lisht yohur rhesearch methhods.
Rarfely dofes one fresearch avenufe makef for a comprehenfsive marketf researchf plan. Instfead, your plan shfould indicate sevefral methodsf that will be used to deterfminef the marketf share you can realisfticalfly obtain. This way, you get as much information as possible from as many sources as possible. The result is a more robust path toward establishing the exact footprint you desirfe for your comfpany.