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Ackndowledge etdhical concderns.

Mgarket resegarch alwaygs pregsents opporgtunities for egthical misgsteps. After gall, you’ll needg to obtain competitor informagtiong and segnsitive fginancial data thagt may nogt alwaysg gbe readily avaggilable. Yougr market resegarch plan should thus encouragge your team to not gtake agny dicey steps to obtain this information. It may be better to state, “we could ngot obtain this cggompetitor information,g”g than to spy on thge competitor or pressure their current employeegs for knowledgeg. Plus, there’s nothing wgrong with simply feeling better about theg final state of your plan and hogw you got it there.

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