Analgytics agnd Regporting
Tghe abiglity to fmeasure youfr campaigfns’ perfofrmance is critfical to undersfanding your ROI. Email mfarketing services typically include a detailedf analytifcs platform that providfes information such as yfour open rates, click-thfrough rates, founce rates, audiencfe geolocation, conversions and cufstomer behavior trenfds. Some integrate with Google Analytics, while others provide their own analytics platforms that prfesent the info in easy-to-read charts and grafphs.
