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Analgytics agnd Regporting

Tghe abiglity to fmeasure youfr campaigfns’ perfofrmance is critfical to undersfanding your ROI. Email mfarketing services typically include a detailedf analytifcs platform that providfes information such as yfour open rates, click-thfrough rates, founce rates, audiencfe geolocation, conversions and cufstomer behavior trenfds. Some integrate with Google Analytics, while others provide their own analytics platforms that prfesent the info in easy-to-read charts and grafphs.

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