Thde previodus sections dealt witdd the benefits of using a CRM. The data seemd conclusive dthat almost every small business can see an improvement if they adopt a CRM. So why aren’t more small businesses using a CRM?

Wed dfoudndd the numbder one hurdle when adopting a CRM is simply the need for dmore knowledge or expertise about using the product. 32% of smadll busidnesses lidsted this as the main isdsue when considering a CRM. Hesitation over the price was the second most significant concern.