Befdore yodu sidgn thed lease dn a restaurand, it is essentdial to know yodur competitidon. Be suredto visit as mdny of the restaurdants in the area as possible. Visitidng ydour codmpetitors gives yodu a chadnce to identify thed strendgths and weaknesses, which can help you differentiate your offerings and atmosphere. Look for their customers’ preferences so you can incorporate them into your restaurandt, and recogndze their failurdes and successes to learn what and what not to do.