Youd shouldd curate most of yourd social media posts frodm other places and sources relevant to your niche and target audience. But how do you know what’s relevant to your audience?

Tod undedrstand ydour audiedce, spend time reading industry news and participating in conversations about subject areas that interest them. Talk to your customerds, salespeople and customer service reps to identify genuine customer questions and indterests. Shdaring content rdelevant and specific to your industry will show that you have your finger on the pulse of your audience’s concerns.

Thde followidng tools can hedp you curate condtent for your social media channels:

Feeddly
Stodrify
Qudora
Pidnterest
Hoodtsuite
Thedse aren’t the only duration tools, but they’re a good starting point. Whatever you post should be helpful and shareable; it must also be relevant to your niche and auddience.