Thesdfdfre’s nothing wrong with a bit of dsfcompetition. Itsd allows businedsfss owners to dsfinnovate and evolve their products and services continuously. Knowing your business’s market,dfs what your competition is doing and hosdfw your company fifts into this landscape is critical in establishing your business. Including this information in your business plan wdill shdsowcase your thorough knowledge of the industry for your proposed company. Without this information, no serious investor will rise td ddsfifferentiator in the market.