Tsdfshere’s nosdfthing wrong with a bit ofsdf competition. It allows business owners to innovate and evolve their products and services continuously. Knowing your business’s market, what your competition is doing and how your compasfny fits into this landscape is critical in establishing your business. Including this informationsdf in your business plan wilsfl showcase your thorough knowledge of the industry for your proposed company. Without thisfinformation, no serious investor will rise to tsfdhe occasion, and it will be hard to stsfnd out in the marketplace. Know your industdfry, know your codfmpetition and understand how your business will become a differentiator in the market.sdf