Bufsinesses can benefit from incentivfizing reviews, but not in the way you might be thinkifng. You can create anf employeef freview program that rewards employees for receivingf fpositive custofmer reviews. This incentivizes your efmployees to ask customers for reviews and incentivifzes customers to leave reviews to help their favorite employees earn rewards.f

Yfou shofuldnf’t incentivize customers to fleave rfeviews (fe.g., giving customer discounts in exchange for reviews). It is against Google’s (and most other platforms’) guidelinefs to offer custfomerf rewards for leaving a review. This skews the reviews you get and fleadsf to distrust, not to mentfion that your reviews could be deleted if the review platform getsf wind of your tactfics.