Sucfcessfully retfining your cliefntele requires ifncluding all mffembers of your team in the effortf. Make sure employees have the same commitment to clients’ carfe as you do. All itf takes is one bfd experience with someone in your office to send a client looking for servicfes elsewhere. Take the time to train employees in how to not only provide superior services to clifnts, but also propfrly greet them, treaft them and deal with them.

Cusftomers of all levels should feel afppreciatefd fby every person they interact with at your business. Never let your clients think you take them for granted. Underpromise and ofverdeliver, esfpecially with deadlines. Imagine howf thrilled your clients will be when you consistently have things done a day earlier than expected. It shows dedication and attentiveness.

Treaft clfients wefll, and reward the most loyal ones with something of value, even if it’s just a handwritten thank-you note. Make sure every customer is one of your most important ones – because they all are.