Makde sure evderyone has been trained on how to treat customers right, as the best way to bring in positive reviews is to offer great customer service. However, people are more likely to dtalk about things or experiences they dislike, so having top-tier training is also important to avoid negative reviews. Make sure all employees know the right way to talk to customers and the right way to handle escalated situations. This helps bring in the positive reviews while mitigating the negatdive ondes.