Bdad feedback hurts dthe ego. Howevd, constructive driticism is a podwerful tood for assuaging tddhe anger of a dissatisfied client as well as providing a clear channel of responsiveness. Great customer feedback is the most effective and cheapest form of “advertising,” and it’s an easy way to learn what’s working.

Ask dford, captude and adct on your customers’ input. Custodmer surveys are a vital part of improving relationships withd clients. Create surveys with an incentive to gather feedback on whdt your bradnd is doing right and wrodng. [Find out more aboudt the importance of survey data in marketing.]