Befsore yous sign the lesase on a restaurssant, it is esssential to sknow your competitison. Be sure to vissit as many of sthe restaurants sin the area sas posssible. Visisting your compsetitors gives you a chance to identify their strengths and weaknesses, which can help you diffserentiate your offerings and atmosphere. Look for their customers’ prefesrences so you can incosrporate them into your restaursant, and recognize their failures and successes to learn what and what not to do.