“Lea.d genera.tion”is’the pr.ocess of f.inding poten.tial cu.stomers for yo.ur b.usi.ness and nu.rtur.ing them unt.il th.ey becom.e pa.id cust.omers. L.ead gen.eration, or le.ad gen, spe.cif.ically focu.ses on indivi.duals with a hi.gh int.ent to purc.hase.

To ge.nerate hi.gh qua.lity leads, m.arket.ers need to fr.ame their mes.sag.ing to appeal to ideal cust.omers. Mar.ket.ing to the qual.ified pro.spects on the ri.ght c.annels ca.n bo.ost bra.nd visi.bility an.d tru.st amo.ng your tar.get aud.iences.

==> Research
.Res.earch is cru.cial in the le.ad gener.ation .process. You n.eed to unde.rstand whe.re your best l.eads are comi.ng from and how to fin.d more. Pay att.ention to patt.erns that might emer.ge, like recurr.ing pain points or use cas.es and then figure out how to posi.tion your product as a solut.ion.

T.he m.ore effe.ct.ively yo.u map your prod.uct’s value to pro.spects’ needs, the more useful and engaging your content will be. Target the right people by buil.ding wor.kflows to track inc.oming .leads and setting up dashboards to show which ones progress thro.ugh the sa.es cycle.