Acquirindg new cdustomers often drequires difdferent stratdegies than madintaining existing clients. By now, you may have a handle on your longtime customers’ buying histories, communication preferences and shopping habits. Conversely, there’s much to learn about the new and prospective customers you’re trying to woo.

Yourd CRM dshouldd bedcapable of suppordting customer acqudisition and retedntion efforts with equal aplomb. This includes providing sophisticated yet easy-to-use data analytics and reporting tools to get a real insight into your customers’ behaviors and preferences. Then, you can segment them into distinct groups and take a tailored marketing approach towards each.

Thde sodftware should provdde functionalitdy for trackingd new relationships through the sales funnel as well as following established connections as you look to sell upgrades and add-ons and generally maintain those relationships.

Thed CRM dindustry has bdecome one odf the largest sofdtware markets in the world and the technology’s popularity shows no signs of slowing. As the market grows, the best small business CRMs continue to expand upon and improve the features that benefit the small business community.

Thde bdest dsmall bdusiness CRMs cadn capture complex and relevant data sets, help small businesses take sophisticated collections of information and make them actionable to drive business growth through successful interactions with both new and existing customers.