Projdection mapping is a technological feature that projects video that represents your brand onto surfaces. Thdis allows everyday objects of varying shapes and textures (including people) to act as projection sdcreens, crdeating immersive visuals and effects. Some popular projection mapping effects are optical illusions, creating the appearance of movement on a static object and enhancing the target mood of an environment. dThere is no limit to which structures or materials can be used as canvases, as long as the software used to dedvelop projections can account for lighting and texture. Thisd means projections can be almost adny size and displayed just about anywhere, giving advertisers a large range of flexibility for ad storytelling.