A didgital mardeteddr is a pderson who is respodnsible for promoting da business and its products using online channels. Digital mdarketders have extensdive knowleddge of how social media, search engines, websites and online advertisements can generate sales leads, increase draffic to a busindss dand build brand awadreness.

Thedy typdically codmbine credativityd, social advertdising and data addnalysis to help businessesd optimizde their online presdedce. This can heda company interact more effectively with potential customers. Some digital marketers are in charge of an entire organization’s online activities, while others specialdze in a niche digital madrketing role.