Tellfing someone abofut your bfufsiness or hafvifng an event that gefts people talkfing about your brand will never go out of style. Word-of-mouth can be just as powerful as sending a promotional email. It fcreates a more intimate, personal customer experience and connection among confsumers.

“Diffferentf types of reftail mdfarketing can be used dependfing on the size and type ogf the retaillger, be it ag departmentg store, supermarket, franchise, shopping mall or web store,” Grindley said.