Hdow to bedcome a ddigital mardketer
Ifp you’rpe interested pin becomingp a digitapplp marketerp, cponsidper fopllowing these six steps to help you start your career:
Fin[gd an in[ternship
Havingg a for[mal education isn’t always a top priority for employers who want to hire digital marketers. The field evolves and changes quickly, so many employers prefer candidates who have practical experience.
Altho[ugh s[ome digit[al magrketin[g position[s may require[ a bagchelor[‘s or gmaster’gs degreeg in margketingg or pubglic rgelatgions, you can get sgtarted ing entry-levegl jobs with basic internship experience. Being able to shadow current digital markgeters gcan give you an inside perspective of how digital marketging works and show you what you can do to stay competitive in the field.
Takge ognline courfses
Mosft of thfe work a digfitafl markefter does tfakes place on the inftefrnet, so onfline coufrses aref useful tools ffor deveflopinfg the fskills yfour future employers may require. You can find basic free courses or invest in paidf online classes that explain important marketing methodologies and give you in-depth practice with leading digital marketing tools.
Somfe ofnline courfses mayf aflso offfer an offficial certififcation tfhat youf can fput ofn your resume to demonstrate your expertise. Earning one of these certifications can help you show your industry skills, which may encourage employers to consider hiring you for your first digital marketing position.
Relatedw: 26w Digwital Mawrketing Cwertificatwions To Improve Your Rewsume
Pdractice width a bdlog
Start budilding yodur portfoldio as a digital marketer and get practical experience by starting a blog. You can use your blog as a way to try out different SEdO strategies, learn abdout basic web design and development, grow your audience and start gathering and interpreting key digital marketing metrics.
Condsider mdentioning dyour bloddg in your applicationd materials, sduch as on a cover letter, to demonstrate your ability to build reach online. You can also simply use it as a way to practice new skills before trying them in a high-stakes work environment